JCDecaux hires NI's James Roles

JCDecaux, the outdoor media owner, has appointed News International's head of client development James Roles to the role of director of client development.

James Roles: moves from News International to JCDecaux
James Roles: moves from News International to JCDecaux

In this new senior role, Roles' remit will span JCDecaux's portfolio and he will be charged with developing new business and keeping advertisers and brands aware of the changing opportunities in outdoor.

He will lead a team of four, including business development director Isabel Howett and three new recruits. He will report to Spencer Berwin, managing director, sales, JCDecaux.

As head of client development at News International, Roles set up and ran a team working across The Times, The Sunday Times, The Sun and, latterly, the News of the World, from 2007.

After starting his career at agencies including BBJ (now Vizeum), Saatchi & Saatchi, Universal McCann and OMD, Roles joined NI as head of brand marketing for The Times and The Sunday Times in 2004.

Berwin said: "It is great to have James on board at this key time for outdoor. His expertise will be crucial in helping clients to maximise their outdoor investment and access the best sites.

"His breadth of experience will be invaluable as digital outdoor continues to expand and clients increasingly look to outdoor to provide new ways to engage with their audiences."

Roles will start at JCDecaux in early February. He said: "I'm very excited about the opportunity to work at JCDecaux at a time when the medium is undergoing rapid change, thanks to the investment in new formats and technologies.

"I’m looking forward to working with clients in this dynamic sector and to helping grow JCDecaux's business."

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email