Sony Pictures Television takes majority stake in ad sales house Dolphin TV

Sony Pictures Television Networks (SPT) has bought the channels business Dolphin Broadcasting Limited and taken a majority stake in ad sales house Dolphin TV.

Movies4Men: Dolphin TV channel
Movies4Men: Dolphin TV channel

Dolphin was jointly owned by its managing director David Goffin and deputy managing director Mike Wells, who will retain a minority stake in the ad sales business and will now work for SPT.

A spokeswoman for SPT refused to disclose any details about the deal (including how much it was worth or the size of its majority stake) but said she did not expect it to result in any redundancies.

The Sony Entertainment Television channel launched in the UK in April 2011 and the Dolphin deal is part of Sony's push to expand its broadcasting and ad sales business in the Europe, Middle East and Africa region.

Dolphin had 23-staff, the majority of which worked in ad sales. The ad sales business will continue to operate from the same offices in London and be led by Goffin who will report to Eddie Nelson, senior vice president for SPT, EMEA.

Dolphin TV currently sells spot ads for CSC Media Group's True Movies channel and Welsh broadcaster S4C as well as its own five channels and has teleshopping contracts with Channel 4, ITV, BSkyB, Chello and UTV.

The five Dolphin TV channels – Movies4Men, Movies4Men+1, Movies4Men2, Movies4Men2+1 and Men&Movies – will now merge with SPT's existing UK broadcasting business.

The Dolphin channels are available on Sky and Freesat and they target older men with movies and TV programmes from genres such as war, western and action films.

Goffin said: "Sony Pictures Television is a great strategic fit for our own channels and our advertising sales business.

"Naturally we are delighted to become part of SPT. The UK sales market is rapidly evolving and this allows us to invest in our core areas of spot and teleshopping sales."

There has been a lot of consolidation in the TV sales business in recent years: at the start of 2011 Virgin Media's ad sales outfit Ids closed, Channel 4 took on the sales for UKTV and Sky Media added the sales for the former Virgin Media TV channels.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email