Mother picks up Zeebox creative account

Zeebox, the social TV platform that recently sold a 10 per cent stake to BSkyB, has appointed Mother for its first major brand push.

Zeebox: appointed Mother
Zeebox: appointed Mother

Mother, which was appointed without a pitch, will create a TV ad campaign to promote Zeebox in the spring.

Zeebox links social media and programme information to live TV viewing, and was launched in October last year by Anthony Rose, the developer behind the BBC iPlayer, and the former EMI board director Ernesto Schmitt.

Sky intends to integrate Zeebox functionality into its apps, including Sky+ and Sky Go, but the app is also available to non-Sky customers.

Schmitt said: "The response has been phenomenal from consumers, programme-makers, broadcasters, media and agencies alike. Our growth is way ahead of where we hoped to be and we now have plans to accelerate this. I have been a long-time admirer of Mother's work and am excited to be partnering with it on this exciting journey."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email