Tetley shortlists four agencies for media duties

Tea brand Tetley has shortlisted incumbent agency Starcom MediaVest Group and MediaCom, Walker Media and Manning Gottlieb OMD to pitch for its £4m media planning and buying account.

Tetley: has shortlisted four agencies for £4m media business
Tetley: has shortlisted four agencies for £4m media business

The Tata Global Beverages brand called the review at the beginning of the month. It is being led by Adrian Mooney, who was appointed vice-president of marketing for the UK, Ireland and South Africa in September last year, in partnership with intermediaries Oystercatchers and TradeMark Management.

Mooney has previously worked with Walker Media during a stint as the interim marketing manager at cereal brand Weetabix, one of the agency's clients.

At the time of calling the review, Mooney said: "We have some exciting plans for 2012 and finding the right media agency partner in this process will help execute those in the most creative and cost-effective way.

MediaCom's sister agencies Maxus, Mindshare and MEC are understood to have been involved in earlier chemistry meetings.

Creative duties on the Tetley brand are handled by Dare, which is unaffected by the review of its media account.

The Tetley brand was acquired by Tata Global Beverages in 2000 for £271m from Schroder Ventures and PPM Ventures, the private equity firms.

Follow Mark Banham on Twitter @Banham72

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email