NEWSPAPER ABCs: Guardian is only daily riser in December

The Guardian was the only English national daily newspaper to report a month-on-month circulation uplift from November to December, in a particularly bad month for red-top titles.

The Guardian: only national daily to record a month-on-month rise in December
The Guardian: only national daily to record a month-on-month rise in December

View full table of results

According to the latest round of Audit Bureau of Circulations (ABC) figures, The Guardian's circulation rose 1.61% to 230,108 in December, beating the rest of the quality market, which overall was down 1.01%.

The newspaper's December circulation figure will be all the more welcome to Guardian executives, as the paper's cover price was lifted by 20p only months ago.

The big fallers in December were The Sun, down 3.56% to 2,530,843 copies, Daily Star, down 3.56% to 616,498, and The Independent, which fell 6.51% to 119,551 copies.

Of The Guardian's quality rivals, The Daily Telegraph was down 1.28% to 587,040, while The Times fell 1.01% to 409,060 in the month.

Across the mid-market, the Daily Express nudged down 1.14% to 596,415, while the Daily Mail fell just 0.34% to 1,994,908.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Football stars Ronaldo and Neymar in PokerStars Facebook campaign

Football stars Ronaldo and Neymar in PokerStars Facebook campaign

PokerStars, the online gambling site owned by Rational Group, has launched a Facebook campaign starring Cristiano Ronaldo and Neymar Jr.

Share
Somethin' Else raids Zenith for client role

Somethin' Else raids Zenith for client role

Somethin' Else, the content agency, has appointed the ZenithOptimedia client partner Hannah Lury in the new role of client services director.

Share
How news habits are formed, and why they continue to prosper

How news habits are formed, and why they continue to prosper

Marie Oldham, formerly of Havas and now Fresheyes Consultancy, discusses human behaviour and how Newsworks' Generation News research offers rich findings for any media planner.

Share

Get news by email