The7stars appoints first data director

Dale Simmons, group director at Aegis' data and research arm Aevolve, has joined the7stars as the independent agency's director of data.

Dale Simmons: joins the7stars as director of data
Dale Simmons: joins the7stars as director of data

Simmons is responsible for insight, evaluation and analysis and will work specifically on agency clients Gumtree and Nuffield. He reports to founding partner Jenny Biggam and will set up an insight team.

He had worked at Aevolve since 2006, during which time he conducted detailed research into advertising effectiveness and developed intelligent targeting methodologies. He has worked on clients from Heinz to British Gas and Coca-Cola.

Earlier in his career, he ran his own data consultancy called 80:20 Marketing, working with clients including Yellow Pages and the Portman Building Society.

Biggam said: "Any marketer will tell you that data has never been more important. This is something we have always recognised and developed at the7stars, even creating bespoke tools for clients that quantify the impact of their advertising.

"However, we needed to take things to the next level, and the appointment of Dale will certainly achieve that. His track record is fantastic – he's worked on brilliant blue-chip clients and created really innovative ways of opening up data to make it useful and understandable. He will be a great asset to the7stars as we continue to grow."

Follow Daniel Farey-Jones on Twitter @danfareyjones




Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Media Week Awards 2014 winners to be unveiled tonight

Media Week Awards 2014 winners to be unveiled tonight

The stage is set for Media Week Awards 2014 tonight, which will be attended by 1,400 members of the UK media industry and hosted by comedian and writer, Russell Kane.

Share
IPA 'concerned' by outcome of Telefónica's media review

IPA 'concerned' by outcome of Telefónica's media review

The IPA has voiced concerns after Telefónica reversed its appointment of Publicis Groupe's ZenithOptimedia and hired Havas to handle its £200 million European media account after a process estimated to have cost agencies $4 million (£2.5 million).

Share
How smart are smart systems?

How smart are smart systems?

Walking down one of Hampstead's bijou roads recently, I noticed a woman leaning out of an upstairs window explaining to a man at the door that her "smart" lock had locked her inside and asking him to try different ways to open the door.

Share

Get news by email