Amscreen appoints Yoko De Souza as director of client sales

Lord Sugar's Amscreen, the digital outdoor media owner, has appointed former Titan Outdoor and JCDecaux director Yoko De Souza to the new role of director of client sales.

Yoko De Souza: appointed director of client sales at Amscreen
Yoko De Souza: appointed director of client sales at Amscreen

De Souza will be charged with developing Amscreen's relationships with advertisers and brands, with a focus on building sponsorship deals and strategic partnerships.

She will report to Chris Forrester, European managing director, sales and marketing, Amscreen.

Most recently, De Souza was a consultant at the out-of-home agency Open Outdoor. Before that, she was business development director at Titan Outdoor from July 2009 until July 2010 (by which time it was part of JCDecaux).

After starting her career in outdoor, De Souza joined Publicis Groupe media agency Starcom MediaVest Group as group marketing and business director in November 2007, a position she held until October 2008.

At JCDecaux and its predecessors for nearly 10 years until October 2007 (bar a year-long stint at Kinetic-predecessor Poster Publicity in 2000/1), De Souza was promoted from graduate sales executive through to director of client planning.

Forrester said: "Yoko has experience with some of the industry's most respected companies, which will no doubt be of great benefit to Amscreen. We are continuing to expand our team to help enhance our position as a leader in European digital media."

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email