Unruly secures £16m for overseas expansion

Unruly, the UK-based social video promotion and distribution specialist, has received a $25m (£16m) investment to fuel its international expansion.

Unruly Media: secures investment
Unruly Media: secures investment

The company, founded in 2006 and formerly known as Unruly Media, secured the money from investors including Amadeus Capital Partners, Van den Ende & Deitmers and Growth Fund.

Unruly has nine offices worldwide including its London headquarters. It claims to reach a global audience of 725 million unique users, distributing campaigns across a range of platforms including YouTube, Facebook, premium publisher sites and blogs.

It has seeded online videos including Evian's "roller babies" and Old Spice's "man your man could smell like." The company recorded 2011 revenues of $25m.

Martijn Hamann, partner of Van den Ende & Deitmers, said: "With global online ad spend set to reach $110bn by 2014 and online video ad spend predicted to be the fastest growing category, we believe Unruly is strongly positioned to be the winner in the global social video market."

In January 2011 a rival online video distributor, GoViral, was acquired by AOL Europe for £61m.

News of Unruly's investment comes in the same week the company was embroiled in the Google Chrome paid link debacle

Unruly, on behalf of Google's digital media agency Essence, paid bloggers to promote the Chrome ad campaign and one of them added a link to the product.

This led to Google flouting its own webmaster rules and consequently penalising Chrome in its search rankings.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP confirms search has begun for Sorrell's successor

WPP confirms search has begun for Sorrell's successor

WPP has begun to look at external candidates to replace Sir Martin Sorrell as the chief executive of WPP, the company confirmed today.

Share
VR is dead, long live VR

VR is dead, long live VR

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

Share
The quirky, wonderful and eye-widening world of C2
[Sponsored feature]

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...

Share

Get news by email