Unruly secures £16m for overseas expansion

Unruly, the UK-based social video promotion and distribution specialist, has received a $25m (£16m) investment to fuel its international expansion.

Unruly Media: secures investment
Unruly Media: secures investment

The company, founded in 2006 and formerly known as Unruly Media, secured the money from investors including Amadeus Capital Partners, Van den Ende & Deitmers and Growth Fund.

Unruly has nine offices worldwide including its London headquarters. It claims to reach a global audience of 725 million unique users, distributing campaigns across a range of platforms including YouTube, Facebook, premium publisher sites and blogs.

It has seeded online videos including Evian's "roller babies" and Old Spice's "man your man could smell like." The company recorded 2011 revenues of $25m.

Martijn Hamann, partner of Van den Ende & Deitmers, said: "With global online ad spend set to reach $110bn by 2014 and online video ad spend predicted to be the fastest growing category, we believe Unruly is strongly positioned to be the winner in the global social video market."

In January 2011 a rival online video distributor, GoViral, was acquired by AOL Europe for £61m.

News of Unruly's investment comes in the same week the company was embroiled in the Google Chrome paid link debacle

Unruly, on behalf of Google's digital media agency Essence, paid bloggers to promote the Chrome ad campaign and one of them added a link to the product.

This led to Google flouting its own webmaster rules and consequently penalising Chrome in its search rankings.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email