Trinity Mirror acquires digital comms specialist for £8m in cash

Trinity Mirror, publisher of the Daily Mirror, has acquired Communicator Corp, the digital communications company which specialises in email marketing and mobile communications, for £8m, as it seeks to expand its digital marketing offering.

Sly Bailey: chief executive of Trinity Mirror
Sly Bailey: chief executive of Trinity Mirror

Communicator Corp, based in Sunderland, operates in nearly 180 countries and its client base includes Adidas, Mitchells & Butler and Scottish & Southern Energy.

This latest acquisition follows Trinity Mirror's purchase of digital marketing services specialist Rippleffect in 2008.

Communicator Corp reported revenues of £3.5m and operating profit of £1m in the year ending 31 March 2011.

Trinity Mirror paid for the company in cash.

The publishing group is looking to become less reliant on its core print assets of national and local newspapers.

Sly Bailey, chief executive of Trinity Mirror, said: "Increasingly, we're seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics.

"The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect."

Follow John Reynolds on Twitter @johnreynolds10


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share
IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share

Get news by email