Daily Mail and The Guardian achieve record web highs

Websites for the Daily Mail and The Guardian achieved record highs in November, according to the latest ABC figures.

Daily Mail and The Guardian achieve record web highs
Daily Mail and The Guardian achieve record web highs

Mail Online set a new record for a UK newspaper brand for a second month running, reaching 85 million unique browsers, while Guardian.co.uk reached its own high of 63.6 million.

Mail Online’s figure equates to an 8% month on month rise, and was labelled "remarkable" by rival Guardian. The UK’s most popular newspaper site has grown 65% since November 2010, and daily users were up 11.6% to 5 million.

The Guardian broke its own web traffic record in November for the second month in a row, with daily average unique browsers of nearly 3.7 million. It represents year on year growth of 59.1% and a lift of 12.9% from October.

Georgina Henry, head of guardian.co.uk, highlighted the Guardian’s "digital-first" strategy, launched earlier this summer, while celebrating the "fantastic" growth.

Henry added: "This success has been fuelled by both our agenda-setting journalism, and our digital expansion, with Guardian content being available on more platforms - and to more readers - than ever before." 

Last month, The Guardian revealed that its app for Facebook’s Open Graph had reached more than four million users within its first two months ago and been generating almost a million extra page impressions per day.

Both The Guardian and the Daily Mail are also actively increasing their presence in the United States after developing strategic new operations throughout the year.

Elsewhere, News International’s tabloid The Sun, which only returned to official ABC reporting in September after the entire group portfolio withdrew in April 2010, reported 24.2 million global monthly unique browsers, and 1.5 million daily browsers.

The Telegraph continues to have the third most popular newspaper website in the UK, with a 2.4% monthly rise to 2.3 million unique browsers.

The Independent’s website, which was relaunched in November and has also launched an app with Facebook, reported a 12.2% uplift in daily average unique browsers to 686,062, a year-on-year increase of 22.5%. However, monthly users at Independent.co.uk dropped 2% to 13.6 million.

Newspaper ABC figures for November 2011

•    MailOnline: 5,094,469 daily uniques / 84,977,460 monthly uniques
•    Guardian.co.uk: 3,699,492 daily / 63,589,633 monthly
•    Telegraph: 2,347,502 daily / 44,825,059 monthly
•    The Sun: 1,495,256 daily / 24,223,738 monthly
•    Mirror Group Digital: 758,729 daily / 16,304,642 monthly
•    The Independent: 686,062 daily / 13,596,368 monthly
•    Metro: 362,662 daily / 8,624,127 monthly
•    Standard.co.uk: 159,419 daily / 3,717,218 monthly

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