Everything Everywhere boosts T-Mobile ad offering

Everything Everywhere, the telecoms company, is to roll out its interactive mobile ad service to its T-Mobile customers for the first time.

T-Mobile: You Choose service rolls out this month
T-Mobile: You Choose service rolls out this month

The You Choose service, which rolls out gradually this month, works in the same way as Orange's Shots service, by sending ads to opted-in customers via SMS and MMS.

The service enables customers to send return messages back to the advertiser for free.

Herbal Essence, Pot Noodle and Empire are among the first brands to send out content to T-Mobile customers using the service.

Orange Shots was launched in February 2010 and in April this year, the network provider extended its relationship with the mobile messaging media company Blyk to power the service.

In May, Everything Everywhere signalled its intent to expand its ad sales offering, and appointed its first director of mobile media and advertising.

Follow Sarah Shearman on Twitter @Shearmans


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

Share
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".

Share
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their print editions.

Share

Get news by email