Everything Everywhere boosts T-Mobile ad offering

Everything Everywhere, the telecoms company, is to roll out its interactive mobile ad service to its T-Mobile customers for the first time.

T-Mobile: You Choose service rolls out this month
T-Mobile: You Choose service rolls out this month

The You Choose service, which rolls out gradually this month, works in the same way as Orange's Shots service, by sending ads to opted-in customers via SMS and MMS.

The service enables customers to send return messages back to the advertiser for free.

Herbal Essence, Pot Noodle and Empire are among the first brands to send out content to T-Mobile customers using the service.

Orange Shots was launched in February 2010 and in April this year, the network provider extended its relationship with the mobile messaging media company Blyk to power the service.

In May, Everything Everywhere signalled its intent to expand its ad sales offering, and appointed its first director of mobile media and advertising.

Follow Sarah Shearman on Twitter @Shearmans


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email