Everything Everywhere boosts T-Mobile ad offering

Everything Everywhere, the telecoms company, is to roll out its interactive mobile ad service to its T-Mobile customers for the first time.

T-Mobile: You Choose service rolls out this month
T-Mobile: You Choose service rolls out this month

The You Choose service, which rolls out gradually this month, works in the same way as Orange's Shots service, by sending ads to opted-in customers via SMS and MMS.

The service enables customers to send return messages back to the advertiser for free.

Herbal Essence, Pot Noodle and Empire are among the first brands to send out content to T-Mobile customers using the service.

Orange Shots was launched in February 2010 and in April this year, the network provider extended its relationship with the mobile messaging media company Blyk to power the service.

In May, Everything Everywhere signalled its intent to expand its ad sales offering, and appointed its first director of mobile media and advertising.

Follow Sarah Shearman on Twitter @Shearmans


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email