BBC pitches £5m media account for Licence Fee

The BBC is to pitch its £5m media planning and buying account for its Licence Fee and Marketing and Audiences units.

BBC: 2011 TV Licence Fee campaign
BBC: 2011 TV Licence Fee campaign

Peter Kirk, head of sales and marketing for BBC TV Licensing, said: "The type of media bought by the BBC has changed over the last few years, with a steady rise in digital space and outdoor media.

"More than half of the media bought by BBC Marketing & Audiences last year was digital, giving us the opportunity to communicate with our audiences using display and mobile channels."

The pitch has been called "to improve financial efficiencies while retaining a focus on quality and creativity," according to the corporation.

The business will be awarded for an initial three-year period.

Media agencies will be invited to complete and submit a pre-qualification questionnaire by 25 January 2012.

A shortlist of agencies will be selected and invited to formally tender for the business in March 2012.

Simon Lloyd, director of media engagement and marketing and audiences north, said the successful agency would be required to work closely with the BBC's Media Engagement team to assist in the media planning and buying of all non-BBC media.

Follow Mark Banham on Twitter @Banham72

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share

Get news by email