Vizeum tops off year with £15m William Hill media account win

Vizeum has earned itself an early Christmas present, scooping the £15m media planning and buying account for high street and online betting company William Hill.

William Hill: 2010 'free bets' campaign
William Hill: 2010 'free bets' campaign

The Aegis agency took the business in a final shoot out against WPP's MEC and Ominicom Group's Manning Gottlieb OMD.

Stuart Newman, managing partner at Vizeum, said: "This is an awesome win and it's great to work with the market leader in a highly competitive sector."

The account was previously held by independent agency the7stars, who declined to pitch for the account when the review was called last month.

Procurement consultant Tina Fegent is understood to have assisted William Hill in running the pitch process.

William Hill's creative agency, Beattie McGuinness Bungay became the third to work with the bookmaker within a year when it was appointed in January and is unaffected by the media review.

Earlier this year, William Hill signed up to sponsor the UK coverage of the Italian, Russian and Dutch football premier leagues on the sports broadcaster ESPN.

BMB had followed Brooklyn Brothers and The Bank on the William Hill business and has created a series of ads focusing on William Hill's betting services. Spots feature flashing words and images to communicate its range of services and technology.

The win closes a resurgent year for the Aegis network, with sister agency Carat picking up the £28m media business for price comparison site Gocompare.com and the £23m account for builders merchants Wickes.

In June, car marque BMW appointed Vizeum to its consolidated £23m media planning and buying account.

The agency, which was the incumbent on the main buying business, also added the digital planning and buying account that was previously handled by ZenithOptimedia Group.

Follow Mark Banham on Twitter @Banham72

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum has hired the MediaCom managing partner Jem Lloyd-Williams to the newly created role of executive director, product.

Share
The Times releases Unquiet Film about Syria kidnapping

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

Share
Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.

Share

Get news by email