Johnston Press hands new mobile ad offering to YOC

Johnston Press, the regional publisher, has appointed mobile ad network YOC to sell advertising on its newly launched network of 211 local mobile websites.

Johnston Press: appoints YOC to sell ads on its local mobile network
Johnston Press: appoints YOC to sell ads on its local mobile network

YOC will be charged with selling the two impressionable media slots on each of the main section and article pages to media agencies and advertisers.

The new mobile sites follow the launch of Deal Monster, the Johnston Press answer to daily deals websites including GroupOn, which will offer deals such as paying £15 for a £30 meal at Divino Italian restaurant in Adel, Leeds.

The new sites have been specially designed to suit smartphones, in both their screen size and functionality, and will feature news, sport, lifestyle and content from local communities, including video.

Henry Faure Walker, digital and business development director at Johnston Press, said: "The launch of these mobile sites is another big boost for our local digital output.

"There is clearly massive audience growth on mobile and we are intent on taking advantage of this by having the leading local mobile content and advertising offer in each of our markets."

Faure Walker said Johnston Press had "a number of other mobile initiatives in the pipeline", which will follow in early 2012.

To see an example of the mobile sites, visit m.yorkshirepost.co.uk.

Johnston Press appointed former Microsoft chief as Ashley Highfield as its chief executive in July and its digital revenues grew 4.4% year on year in the 18 weeks from the start of July, although together print and digital ad revenues declined by 8% year on year.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email