Clear Channel holds on to bus shelter contracts

Clear Channel Outdoor has retained the long-term street furniture contracts for the cities of Norwich and Southampton, following a competitive pitch.

Clear Channel Outdoor: bus shelter screen in Above Bar Street, Southampton
Clear Channel Outdoor: bus shelter screen in Above Bar Street, Southampton

The 20-year Southampton contract covers 448 bus shelters, 200 of which carry six-sheet advertising, while the 15-year Norwich deal includes 160 bus shelters, 88 of which carry advertising.

JCDecaux pitched for the Norwich contract.

Clear Channel has contracts with more than 350 municipalities across the UK and sells advertising across around 45,000 six-sheets, over 10,000 more than the next-largest media owner in the sector, JCDecaux.

Last month, Clear Channel won the outdoor ad sales contract for the regional Westfield shopping centres, previously held by JCDecaux, and announced plans to convert the estate to digital.

Dave Huckerby, development director, Clear Channel Outdoor UK, said the contracts were "key wins" as both Norwich and Southampton were in the top 30 cities for outdoor advertising.

Huckerby said: "This win opens a whole spectrum of possibilities to our clients and consumers alike, and will ensure Clear Channel's growing network will continue to deliver powerful, flexible and interactive campaigns in the UK's best locations."

Clear Channel is currently on the hunt for a sales director after Steve Atkinson made the shock move to resign from the company without a job to go to, following the birth of his new son.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q3 2014: Heart London breakfast crashes into sixth place

Rajar Q3 2014: Heart London breakfast crashes into sixth place

London's commercial radio stations have taken a pummelling to their weekly audience figures, with the big four all shedding listeners year on year and Heart's breakfast show sliding to sixth place.

Share
Rajar Q3 2014: commercial radio tightens the gap on the BBC

Rajar Q3 2014: commercial radio tightens the gap on the BBC

Commercial radio tightened the gap between it and the BBC, according to the latest Rajar audience figures.

Share
Rajar Q3 2014: Real stations keep Heart beating above 9m

Rajar Q3 2014: Real stations keep Heart beating above 9m

Heart has been keeping a tight grip on its nine million weekly listeners, according to the latest Rajar radio audience figures.

Share

Get news by email