Clear Channel holds on to bus shelter contracts

Clear Channel Outdoor has retained the long-term street furniture contracts for the cities of Norwich and Southampton, following a competitive pitch.

Clear Channel Outdoor: bus shelter screen in Above Bar Street, Southampton
Clear Channel Outdoor: bus shelter screen in Above Bar Street, Southampton

The 20-year Southampton contract covers 448 bus shelters, 200 of which carry six-sheet advertising, while the 15-year Norwich deal includes 160 bus shelters, 88 of which carry advertising.

JCDecaux pitched for the Norwich contract.

Clear Channel has contracts with more than 350 municipalities across the UK and sells advertising across around 45,000 six-sheets, over 10,000 more than the next-largest media owner in the sector, JCDecaux.

Last month, Clear Channel won the outdoor ad sales contract for the regional Westfield shopping centres, previously held by JCDecaux, and announced plans to convert the estate to digital.

Dave Huckerby, development director, Clear Channel Outdoor UK, said the contracts were "key wins" as both Norwich and Southampton were in the top 30 cities for outdoor advertising.

Huckerby said: "This win opens a whole spectrum of possibilities to our clients and consumers alike, and will ensure Clear Channel's growing network will continue to deliver powerful, flexible and interactive campaigns in the UK's best locations."

Clear Channel is currently on the hunt for a sales director after Steve Atkinson made the shock move to resign from the company without a job to go to, following the birth of his new son.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Trinity Mirror set to axe The New Day two months after launch

Trinity Mirror set to axe The New Day two months after launch

Trinity Mirror is expected to announce the closure of The New Day, the newspaper launched at the end of February, after flagging sales.

Share
Watch: Agencies go behind the scenes at #TwitterLive

Watch: Agencies go behind the scenes at #TwitterLive

Twitter invites agencies to #TwitterLive, an interactive showcase of exhibits powered by Tweets, Vine and Periscope.

Share
Media Week 30 under 30 - what the judges are looking for

Media Week 30 under 30 - what the judges are looking for

Amanda Pitt, partner at Grace Blue, is both a former winner of 30 under 30 and a judge in this year's competition. So what does it take to impress her?

Share

Get news by email