OMD bolsters digital management with Starcom's Dave Hompe

OMD UK has hired Dave Hompe, Starcom MediaVest's group digital director for EMEA, in the newly created role of managing partner, digital.

David Hompe: appointed managing partner, digital, at OMD UK
David Hompe: appointed managing partner, digital, at OMD UK

Hompe, whose sole client responsibility at Starcom MediaVest was Procter & Gamble, will lead the digital offering across OMD UK, working with Paul Wright, chief digital officer at OMD Group and Will Smyth, head of digital at OMD UK.

He will focus on integrating the agency's digital marketing services and ensuring clients can take full advantage of digital opportunities in the media space.

Prior to joining Starcom MediaVest in 2008, Hompe worked as group media director and digital strategist at Isobar Global, where he established and ran Isobar's multi-market digital media planning and buying division, MET.

Before that, he worked at Mindshare Worldwide's digital divisions in London and New York. In the US office, he set up an international team for BP and IBM, and led clients such as Lufthansa, Merrill Lynch, Estee Lauder and Church & Dwight.

Hompe, who joins the agency on 12 December, will work alongside the agency's managing partners Neil Duncan, Toby Roberts, Mazelle Siton, and Mark Chappell, who are responsible for operations, strategy, marketing services and commercial respectively.

He will report to Steve Williams, chief executive, OMD Group UK, and Paul Wright, chief digital officer, OMD Group UK.

Williams said: "Dave will complement a strong management team and digital line-up at OMD UK and will be a digital evangelist across the business, working to ensure that we are digitally geared in all that we think and do. It's great to have him on board."

Hompe said: "I am delighted to be joining OMD UK to drive the integration and growth of its digital business. Their rich portfolio of clients brings varied demands from a digital perspective, and I am looking forward to drawing on my experience to help tackle these business and client needs."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email