The7stars scoops Gala Coral media buying

Gala Coral, the European betting and gaming group, has appointed the7stars to handle its £3.3 million media buying business.

Coral: the bookmaker is part of the Gala Coral Group
Coral: the bookmaker is part of the Gala Coral Group

The account, which was previously handled by Mindshare, moves after a review process. The Engine-owned consultancy Edwards Groom Saunders will continue to handle media planning.

The7stars has acted quickly to replace its William Hill account, which is moving out of the agency after it declined to take part in a pitch that was called last month.

Matt Prevost, the marketing director of Gala Coral, said: "Appointing the7stars was an easy decision for us to make – the agency has a solid track record in the gambling and betting sectors, and we have been impressed with their work for some time."

Liam Mullins, the head of press at the7stars, said: "Gala Coral Group are one of the biggest names in the UK betting and gambling markets, and we are proud to be working with them."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pinnington departs Havas after 30 years

Pinnington departs Havas after 30 years

Chris Pinnington, the global chief operating officer at Havas Worldwide, is stepping down after 30 years at the company.

Share
Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

Share
New Look prepares for media review

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

Share

Get news by email