VivaKi strikes exclusive ad deal for Xbox entertainment apps

Microsoft has struck an exclusive deal with VivaKi to offer Starcom MediaVest Group and ZenithOptimedia clients pre-roll advertising inventory within entertainment apps on its gaming and entertainment platform Xbox Live.

Hulu, as it will appear on Xbox US
Hulu, as it will appear on Xbox US

Samsung, EMI, Emirates, Honda and O2 are among the first advertisers in the UK to run ads on the new entertainment apps, which first became available yesterday (6 December).

In the UK Xbox users can access an app for LoveFilm, and Xbox will be adding further apps from a range of TV, movie, video, sports, music and news brands, including YouTube, Channel 4 and MSN, later this month, with the BBC set to join in 2012.

VivaKi's exclusive arrangement runs until March next year.

The rollout of entertainment apps on the online platform Xbox Live is part of the brand’s play to move beyond gaming into entertainment and interactive TV.

It claims to have a network of 35 million users globally, while Ipsos Mori research indicates that 18% of UK households owned an Xbox 360 as of July this year.

Xbox users with the Kinect controller will be able to interact with the content and entertainment on the apps, using voice and gestures.

Dean Carignan, senior director Xbox Live Advertising, EMEA, said: "The new Xbox Live experience brings extended possibilities for marketers, placing TV advertising within an interactive entertainment context and helping them to engage a large and growing audience where they are spending their time."

Xbox is poised to roll out a product placement on Sky1 HD later this month, which will see its Kinect games console used as an in-game challenge on sports quiz 'A League of their Own'.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email