Financial Times backs Android with new app

The Financial Times has launched an Android app for tablets and smartphones, having pulled its iOS app from Apple's app store in August this year.

FT: updates app range
FT: updates app range

The app is available to download for free from the Android market, although users can only access the publisher's content with an FT.com subscription.

The publisher is able to sell subscriptions directly through the app, without giving Google a cut.

It launched yesterday with an ad campaign from Samsung promoting the technology brand's new Galaxy Note handset.

The app is built with a hybrid of HTML5 and Android native technology.

In June this year, the FT launched a web-based app, built with HTML5, and began encouraging users to use it as an alternative to its iOS app.

Its iOS app came off the iTunes store three months later. It was understood this was because it was unwilling to meet Apple’s requirements to retain subscriber data and a 30% cut of subscriptions sold through the app store.

It is still using iOS for ad-funded free apps, like its recent 'How to Spend It' iPad app.

The FT claims the web app has over one million registered users since it launched nearly six months ago.

Mobile now drives 15% of new FT subscriptions and 20% of traffic to FT.com.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email