Financial Times backs Android with new app

The Financial Times has launched an Android app for tablets and smartphones, having pulled its iOS app from Apple's app store in August this year.

FT: updates app range
FT: updates app range

The app is available to download for free from the Android market, although users can only access the publisher's content with an FT.com subscription.

The publisher is able to sell subscriptions directly through the app, without giving Google a cut.

It launched yesterday with an ad campaign from Samsung promoting the technology brand's new Galaxy Note handset.

The app is built with a hybrid of HTML5 and Android native technology.

In June this year, the FT launched a web-based app, built with HTML5, and began encouraging users to use it as an alternative to its iOS app.

Its iOS app came off the iTunes store three months later. It was understood this was because it was unwilling to meet Apple’s requirements to retain subscriber data and a 30% cut of subscriptions sold through the app store.

It is still using iOS for ad-funded free apps, like its recent 'How to Spend It' iPad app.

The FT claims the web app has over one million registered users since it launched nearly six months ago.

Mobile now drives 15% of new FT subscriptions and 20% of traffic to FT.com.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email