Miroma Ventures appoints McDonald's Hirst as commercial director

Miroma Group has appointed McDonald's senior marketing manager Richard Hirst as commercial director of Miroma Ventures, a new division incorporating non-barter interests.

Richard Hirst: joins Miroma Group
Richard Hirst: joins Miroma Group

Hirst will be charged with developing commercial strategy among the non-barter businesses, including investment vehicle Miroma Capital, venue operator Miroma Leisure and independent record label Miroma Music.

In his new role Hirst will also have responsibility for Buy Now Media, a free online media service which allows small and medium sized businesses to buy media easily, and US-based online fashion magazine Who What Wear.

In his current role at McDonald's since May 2009, Hirst has responsibility for franchise marketing, media planning and buying and digital marketing strategy for McDonald's UK.

Prior to joining McDonald's Hirst was general manager of Busch-Media Group, the internal media planning and buying division of brewer Anheuser Busch from 2003 until April 2009.

Hirst started his career in media in 1998 at IDK before moving to PHD for five years.

Marc Boyan, chief executive of Miroma Group, said: "Miroma Ventures will provide an innovative and highly effective approach to developing new media and entertainment businesses.

"With his experience working across major brands and developing effective marketing and media strategies, Richard has the perfect experience to help capture the synergies between our different companies and enhance their potential performance."

Miroma recently added David Michels, deputy chairman of Marks & Spencer, and Christopher Mackenzie, former president of GE Capital Europe, to its board as non-executive directors.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share
Media business rankings

Media business rankings

31 October: Havas Media wins Telefónica account.

Share

Get news by email