Müller marketer Rolston departs amid senior management shake-up

Müller marketing director Lee Rolston is leaving the company after just over a year in the role, amid swingeing cuts to the dairy-product company's senior management and a shake-up of its UK business.

Müller: marketer leaving weeks after £20m campaign launch
Müller: marketer leaving weeks after £20m campaign launch

Rolston's departure -follows the exit of Müller's UK chief executive, Gharry Eccles, in October.

Eccles, a former managing director of Wrigley UK, led the UK Müller business for a little less than two years, before being replaced by Ronald Kers, chief executive of Nestle's Austrian and Slovenian operations.

Rolston joined Müller in October 2010, following nearly four years as a marketer at Cadbury. He held various roles at InBev prior to this. 

Rolston led the relaunch of Müller's brand positioning with a major £20m campaign, unveiled last month, which featured a number of well-known animated TV characters, including Yogi Bear, the Mr Men and Wacky Races' Mutley. 

Combined sales of Müller's three biggest brands – Müller Corner, Müller Light and Müller Rice – are believed to be slightly down year on year. 

The brand's entire portfolio, including Müller Vitality and Little Stars, has annual sales of more than £400m.

Sales of Müller's core port-folio are understood to have grown by single figures since the ad broke, while the rest of the category is experiencing a dip.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email