BMW launches Ocean's Two Towers East

BMW has become the first advertiser to feature on the Two Towers East, the new roadside displays launched by Ocean Outdoor near Canary Wharf.

Ocean Outdoor: BMW launches outdoor group's Two Towers East displays
Ocean Outdoor: BMW launches outdoor group's Two Towers East displays

The digital outdoor screens, which measure five metres wide by 7.5 metres high, went into commercial operation today (28 November).

BMW was booked onto all faces of the site for two weeks by outdoor specialist Posterscope and media agency Vizeum.

The screens are located on Aspen Way, east of Canary Wharf, on the route to London City Airport, and are intended to target high net worth employees working in the financial district.

Ocean built the site after winning a competitive tender from Tower Hamlets Council, and named it the Two Towers East after its existing Two Towers structure on the A4 route between Heathrow Airport and London’s West End (now called Two Towers West).

Tim Bleakley, Ocean CEO, said: "The Two Towers East present advertisers with an opportunity that was previously missing in East London. It is fitting that Tower Hamlets has a prestigious advertising offering that reflects the inward investment that has been attracted to the area.

"The location of these sites is absolutely critical for top-tier brands wanting to communicate with a high-value audience and the location for the Olympics is perfect."

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email