Freesat signs marketing partnership with Channel 5

Freesat, the free-to-air satellite broadcaster, has signed a major marketing partnership with Northern & Shell's Channel 5, which will kick off with the headline sponsorship of 'Charley Boorman's Extreme Frontiers'.

Charley Boorman: Freesat to sponsor his Extreme Frontiers show on Channel 5
Charley Boorman: Freesat to sponsor his Extreme Frontiers show on Channel 5

The deal forms part of Freesat's wider marketing campaign by VCCP and MPG Media Contacts which aims to promote the Freesat "Catch-free TV" proposition and follows a campaign from digital terrestrial TV provider Freeview.

Freesat is jointly owned by the BBC and ITV and the tie-up with Channel 5 marks the first time a commercial TV broadcaster has carried its advertising.

The show, which kicks off on November 28, is the first time adventurer and travel writer Charley Boorman has starred in a show for Channel 5.

It features Boorman travelling around Canada and stopping off for activities such as climbing, riding bulls in a rodeo and camping in the wilderness.

Will Abbott, marketing and communications director, Freesat, said: "This is an exciting development for Freesat – our first TV sponsorship. ‘Charley Boorman’s Extreme Frontiers’ was the perfect fit for the Freesat brand, reflecting the sense of freedom at the heart of our offer."

The marketing partnership with Freesat follows the launch of Northern & Shell Partnerships earlier this year, which is designed to help advertisers promote their brands across the Northern & Shell business, and has so far developed deals with companies such as Shop Direct.

Nick Bampton, commercial sales director at Channel 5, said: "Freesat has become a key player in free TV. This sponsorship is the beginning of a deeper partnership utilising Channel 5's assets to help with the growth of the Freesat platform."

On Wednesday evening, Channel 5 was awarded TV sales team of the year at the Campaign Media Awards.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email