Sport launches iPad app with GroupM

Sport, the UTV Media-owned free magazine, is launching a free iPad app tomorrow (25 November), with WPP's media arm GroupM as the exclusive ad partner until March 2012.

The iPad app will contain a digital edition of the print magazine as well as extra content such as behind-the-scenes videos with sportsmen and women, video interviews, audio and extra pictures.

Sport launched a redesigned print magazine with a new masthead in October ahead of the iPad launch. A spokesman for Sport said the iPad app gives the readers added value by building on the redesign with more images and extra content.

As part of the six-figure deal with GroupM brands such as Gatorade, Three and BT will advertise through the app.

Tom Wilkinson, head of partnerships at WPP agency Mindshare, said: "iPad is the ideal platform for Sport to enhance content and engage closer with sports fans. This is something GroupM is keen to tap into.

"The Sport app launch deal represents an ideal opportunity to learn more about the role of tablets, and to position our clients in a key environment in what is a massive year for sport in 2012."

The print Sport magazine is handed out on Fridays outside mainline and Underground stations in London and at gyms and sports clubs, major offices, hotels, universities, in airports, on selected airlines and first-class train carriages across the UK.

Simon Caney, editor of Sport, said: "The iPad app is the biggest thing that has happened to Sport since we launched more than five years ago. It gives us a strong digital foothold and will provide a platform for us to be read nationwide much more than we are now.

"As well as all our usual print content we can add some great extras, notably with video and audio."

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Former GQ publisher Peter Stuart dies

Former GQ publisher Peter Stuart dies

Peter Stuart, the former publisher of GQ and one of the leading advertising chiefs during a "golden period" for glossy magazines in the 1980s and 1990s, has died at the age of 77.

Share
Social media users give their verdict on Apple's iPhone SE

Social media users give their verdict on Apple's iPhone SE

Apple famously doesn't do social media, but that doesn't stop its army of fans - and haters - airing their views on the world's most valuable tech company across an array of forums, platforms and news sites.

Share
Cancer Research UK wins top prize in Outdoor Planning Awards

Cancer Research UK wins top prize in Outdoor Planning Awards

Cancer Research UK's "Tap to Beat Cancer" has won the top prize in the Outdoor Planning Awards 2016.

Share

Get news by email