Big Brother boosts C5 audience votes

Channel 5 has revealed that close to two million votes were cast during 'Big Brother' and 'Celebrity Big Brother'.

Big Brother: the reality show and its celebrity counterpart attracted two million audience votes
Big Brother: the reality show and its celebrity counterpart attracted two million audience votes

Some 1.5 million votes were cast during nine weeks of 'Big Brother ', 47% of which were through the 'Big Brother' Facebook app.

Channel 5 received around 500,000 votes for 'Celebrity Big Brother' through its telephone services.

'Big Brother' contributed to a 25% boost in Channel 5's evening audience while it was on air.

Nick Bampton, the commercial sales director at Channel 5, said: "We took a risk in changing the voting mechanism. Integrating Facebook is a UK first and we're pleased it has generated a substantial uplift in votes cast."

Channel 5 secured a number of deals around 'Big Brother': the sponsor was the skincare brand Freederm, Domino's Pizza created an eviction-night pizza and Touchstone Pictures held the world premiere of 'Paranormal Activity 3' in the house.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share
Thriving digital listening opens up new opportunities

Thriving digital listening opens up new opportunities

As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.

Share
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Share

Get news by email