Big Brother boosts C5 audience votes

Channel 5 has revealed that close to two million votes were cast during 'Big Brother' and 'Celebrity Big Brother'.

Big Brother: the reality show and its celebrity counterpart attracted two million audience votes
Big Brother: the reality show and its celebrity counterpart attracted two million audience votes

Some 1.5 million votes were cast during nine weeks of 'Big Brother ', 47% of which were through the 'Big Brother' Facebook app.

Channel 5 received around 500,000 votes for 'Celebrity Big Brother' through its telephone services.

'Big Brother' contributed to a 25% boost in Channel 5's evening audience while it was on air.

Nick Bampton, the commercial sales director at Channel 5, said: "We took a risk in changing the voting mechanism. Integrating Facebook is a UK first and we're pleased it has generated a substantial uplift in votes cast."

Channel 5 secured a number of deals around 'Big Brother': the sponsor was the skincare brand Freederm, Domino's Pizza created an eviction-night pizza and Touchstone Pictures held the world premiere of 'Paranormal Activity 3' in the house.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Sound Digital wins bid for second UK national DAB multiplex

Sound Digital wins bid for second UK national DAB multiplex

Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, has won its bid for a licence to operate a second national DAB multiplex in the UK.

Share
Germanwings removes 'get ready to be surprised' ads in wake of crash

Germanwings removes 'get ready to be surprised' ads in wake of crash

Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps.

Share
Oxis Media to roll out Jack FM brand across UK

Oxis Media to roll out Jack FM brand across UK

Oxis Media, the radio business run by Donnach O'Driscoll, has bought the rights to offer the Jack FM brand across the UK and Europe.

Share

Get news by email