ITV's X Factor hit by Ofcom probe into Tulisa's tattoo

'The X Factor' is to be investigated by broadcasting regulator Ofcom after complaints suggested judge Tulisa Contostavlos is promoting her branded perfume through her arm tattoo.

The X Factor: Tulisa's signature pose
The X Factor: Tulisa's signature pose

Contostavlos's arm tattoo reads 'The Female Boss'. It can be seen when she brings her arm up horizontally at the start of the show in what has become her signature move.

Contostavlos has had the tattoo since January. It is believed to refer to her role in the band N-Dubz, but it is also the name of the perfume she launched in October.

Ofcom announced today it had launched an investigation into whether an episode of 'The Xtra Factor' on 29 October, an episode of 'The X Factor Results' on 6 November and an episode of 'The X Factor' on 12 November, broke its rules.

In 'The X Factor Results' on 6 November Contostavlos's perfume was discussed and the show cut to a shot of her making the arm gesture.

It is understood that two different people submitted complaints. One person complained about 'The Xtra Factor' episode and one person complained about both 'The X Factor Results' and 'The X Factor'.

Ofcom will consider whether 'The X Factor' broke either rule 9.4 (products, services and trademarks must not be promoted in programming) or rule 9.5 (no undue prominence must be given to a product service or trademark) of the Broadcasting Code.

It is not the first time 'The X Factor' has prompted an Ofcom investigation. In January the regulator found last year's series breached the code for promoting the singles by guest artists, Michael Bublé and Diana Vickers.

In September, Ofcom warned broadcasters to be more careful about content shown before the 9pm watershed, following the controversy over the performances of Rihanna and Christina Aguilera on the programme in 2010.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email