Tombola launches £8m agency review

Tombola, the bingo brand, is reviewing its £8 million advertising account.

Tombola is looking for an agency
Tombola is looking for an agency

The brand has approached agencies to invite them to pitch for the business, which was previously held by Euro RSCG London.

In 2009, Tombola became the sponsor of the ITV soap Emmerdale. Euro RSCG creates the sponsorship idents, and the deal was brokered between ITV and Tombola’s media agency, All Response Media.

Last year, one of Tombola’s ads was banned by the Advertising Standards Authority after the body ruled that it breached the advertising code on using harmful or negative stereotypes.

The spot showed a white man in a dinner suit and a black man in a floral shirt sitting by a fire. The black man was playing a ukelele and repeated in song everything the white man said.

The black man also seemed to look to the white man for reassurance or instruction, suggesting that he lacked the confidence or intellect to behave otherwise, the ASA said.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

Share
Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.

Share
Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.

Share

Get news by email