Tombola launches £8m agency review

Tombola, the bingo brand, is reviewing its £8 million advertising account.

Tombola is looking for an agency
Tombola is looking for an agency

The brand has approached agencies to invite them to pitch for the business, which was previously held by Euro RSCG London.

In 2009, Tombola became the sponsor of the ITV soap Emmerdale. Euro RSCG creates the sponsorship idents, and the deal was brokered between ITV and Tombola’s media agency, All Response Media.

Last year, one of Tombola’s ads was banned by the Advertising Standards Authority after the body ruled that it breached the advertising code on using harmful or negative stereotypes.

The spot showed a white man in a dinner suit and a black man in a floral shirt sitting by a fire. The black man was playing a ukelele and repeated in song everything the white man said.

The black man also seemed to look to the white man for reassurance or instruction, suggesting that he lacked the confidence or intellect to behave otherwise, the ASA said.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Murdoch papers and PR industry welcome Matt Tee as press regulation chief

Murdoch papers and PR industry welcome Matt Tee as press regulation chief

News the former permanent secretary for government comms, Matt Tee, has been appointed as the first chief executive of the new media regulator, IPSO, has met with a mixed reaction.

Share
Anytime, anywhere, on the move: Channel 4 Shorts

Anytime, anywhere, on the move: Channel 4 Shorts

For those who want to watch quality TV but who only have five minutes to spare, Channel 4 has launched a cheeky campaign promoting its new Shorts programmes.

Share
Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

Share

Get news by email