Tombola launches £8m agency review

Tombola, the bingo brand, is reviewing its £8 million advertising account.

Tombola is looking for an agency
Tombola is looking for an agency

The brand has approached agencies to invite them to pitch for the business, which was previously held by Euro RSCG London.

In 2009, Tombola became the sponsor of the ITV soap Emmerdale. Euro RSCG creates the sponsorship idents, and the deal was brokered between ITV and Tombola’s media agency, All Response Media.

Last year, one of Tombola’s ads was banned by the Advertising Standards Authority after the body ruled that it breached the advertising code on using harmful or negative stereotypes.

The spot showed a white man in a dinner suit and a black man in a floral shirt sitting by a fire. The black man was playing a ukelele and repeated in song everything the white man said.

The black man also seemed to look to the white man for reassurance or instruction, suggesting that he lacked the confidence or intellect to behave otherwise, the ASA said.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email