C4 partners with social app zeebox for reality show

Channel 4 has become the first broadcaster to partner with zeebox, the social TV app from former iPlayer boss Anthony Rose, in a deal covering the 'Desperate Scousewives' show.

Anthony Rose: co-founder, zeebox
Anthony Rose: co-founder, zeebox

The zeebox apps for iPad, tablets and laptops allow users to see what their friends are watching and share, chat and tweet about what they think about the programming.

The Channel 4 deal will allow both Channel 4 and zeebox to explore how the zeebox app experience can be optimised by introducing specifically commissioned content to accompany 'Desperate Scousewives'.

Zeebox users will be provided with tailored interactive content from Channel 4 alongside the standard service features, such as related Twitter feeds, news, instant chat and information from Wikipedia.

The zeebox apps use "zeetags" to direct viewers towards related information and content about topics, people and places on screen.

The 'Desperate Scousewives' content will include a bespoke Twitter visualisation app, cast tweets, cast videos, music information through iTunes, as well as links to Scouse glossary and a Google map plotted with key Liverpool locations.

Jodie Morris, senior producer for entertainment, Channel 4 Online, said: "We know E4's core 16-34 audience are highly engaged with social media, and we have a track record of commissioning innovative online content that complements the on-air offering for our audience.

"This first partnership with zeebox will be a fantastic way of enhancing the appointment to view experience for our viewers, creating and curating online buzz around the show."

'Desperate Scousewives' starts on 28 November and to get the zeebox experience viewers can visit zeebox.com or download the free zeebox iPad app from iTunes.

Simon Miller, chief of product and content development of zeebox, said: "We are developing zeebox into the ultimate interactive companion for live TV by listening very carefully to the desires of TV viewers and to the needs of TV broadcasters.

"What they have both asked us for is a highly tailored and socially engaging fully internet-connected experiences for each show.

"We are taking the first exciting step with the always-innovative Channel 4 to open up the zeebox platform."

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email