Virgin Media appoints 18 Feet & Rising to roster

Virgin Media, which is in the final stages of the pitch for its £36 million advertising account, has appointed 18 Feet & Rising to work on additional advertising projects.

Virgin Media has appointed 18 Feet & Rising
Virgin Media has appointed 18 Feet & Rising

The win, which puts the agency on the brand’s roster, was a direct result of a chemistry meeting between 18 Feet & Rising and Virgin Media as part of the review, which kicked off in August.

18 Feet & Rising failed to progress beyond that stage of the pitch, but will handle ongoing special projects for the brand. It will work as a second-string agency to Virgin Media’s lead creative agency, which will be appointed after a final pitch on 16 November.

The pitching agencies are Mother, Bartle Bogle Hegarty, Adam & Eve and the incumbent, DDB UK. DDB won the account in May last year.

Nigel Gilbert, the chief marketing officer at Virgin Media, and Jeff Dodds, its executive director of brand and marketing, are overseeing the review.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Aga targets city homes with cooker campaign

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

Share
David Abraham MacTaggart lecture: full text

David Abraham MacTaggart lecture: full text

Read the full text of David Abraham's speech, called 'After The Gold Rush: Sustaining creative risk in UK television for the next generation', given at the Edinburgh International Television Festival.

Share
David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture.

Share

Get news by email