Virgin Media appoints 18 Feet & Rising to roster

Virgin Media, which is in the final stages of the pitch for its £36 million advertising account, has appointed 18 Feet & Rising to work on additional advertising projects.

Virgin Media has appointed 18 Feet & Rising
Virgin Media has appointed 18 Feet & Rising

The win, which puts the agency on the brand’s roster, was a direct result of a chemistry meeting between 18 Feet & Rising and Virgin Media as part of the review, which kicked off in August.

18 Feet & Rising failed to progress beyond that stage of the pitch, but will handle ongoing special projects for the brand. It will work as a second-string agency to Virgin Media’s lead creative agency, which will be appointed after a final pitch on 16 November.

The pitching agencies are Mother, Bartle Bogle Hegarty, Adam & Eve and the incumbent, DDB UK. DDB won the account in May last year.

Nigel Gilbert, the chief marketing officer at Virgin Media, and Jeff Dodds, its executive director of brand and marketing, are overseeing the review.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Ex-Topshop CMO and Tunepics founder Justin Cooke on 'insanity' and Einstein

Ex-Topshop CMO and Tunepics founder Justin Cooke on 'insanity' and Einstein

"There's magic in insanity," claims Tunepics founder and former Topshop CMO Justin Cooke, in a video for Virgin Atlantic in which he also discusses the challenges of running a business.

Share
Clarification: Omnicom not late to the government review

Clarification: Omnicom not late to the government review

Campaign is pleased to clarify that Omnicom is on the government media buying roster and did not apply late to any part of the pitch process, handled by the Crown Commercial Service.

Share
Budweiser hunts for buskers in global talent search backed by Jay Z and Rihanna

Budweiser hunts for buskers in global talent search backed by Jay Z and Rihanna

Budweiser is on a global hunt for undiscovered musical talent and is trawling the streets and subways of cities including London and New York to create the "ultimate busker band", in a campaign backed by global superstars Jay Z and Rihanna.

Share

Get news by email