Qatar Airways signs multi-million pound deal with CNBC

Qatar Airways has signed a multi-million pound international commercial deal with business and financial news broadcaster CNBC.

Qatar Airways: signs deal with CNBC
Qatar Airways: signs deal with CNBC

As part of the deal, which was booked by the airline directly, short spot ads will be strategically placed around Worldwide Exchange, CNBC's flagship weekday global business programme in Europe, the Middle East and Africa.

In addition, a brand-building TV campaign will encourage international leisure and business travellers to use the Doha airport in Qatar to transfer planes instead of changing in Europe and will promote new routes as they open in 2012.

The multimedia activity will include print ad for Qatar Airways in the monthly CNBC Business magazine, on CNBC’s website and sponsorship of CNBC's early morning Guest Highlights email across EMEA.

The creatives for the campaign were designed by Singapore-based ad agency Batey.

Paul Maraviglia, vice president sales, EMEA at CNBC, said: "This is a significant, international deal with Qatar Airways which brings together our mutual influential and affluent audiences across TV, print and online."

In the UK, CNBC is available on Sky (channel 505), Virgin (channel 613), TalkTalk (channel 510) and Freesat (channel 210).

In September CNBC unveiled research which showed the use of Twitter as a marketing tool has increased from 31% to 61% among Europe's top business leaders, 15% of whom now have an iPad.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by publisher Simian Publishing.

Share
Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter hunts for UK marketer as it targets £180m ad revenues

Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

Share
Sound Digital wins bid for second UK national DAB multiplex

Sound Digital wins bid for second UK national DAB multiplex

Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, has won its bid for a licence to operate a second national DAB multiplex in the UK.

Share

Get news by email