Arena Quantum to revamp its offering

Havas Media is repositioning its specialist digital media agency Arena Quantum to focus on digital business consultancy.

Dan Clays: the chief strategy officer of Arena Media, which is repositioning its digital agency Arena Quantum
Dan Clays: the chief strategy officer of Arena Media, which is repositioning its digital agency Arena Quantum

The agency has promoted Paul Bennett, its current director of e-commerce, to the role of managing director.

Arena Quantum will offer digital business services including bespoke technology build, content development and e-commerce strategy. It will also offer insight for Arena Media's clients that are using core digital media channels such as paid search, display and social media.

The change to Arena Quantum is part of a refresh of Arena Media's agency positioning. It includes the launch of a new tool called Architect, which incorporates behavioural economics into the planning process.

Dan Clays, Arena Media's chief strategy officer, said: "We are an agency restless to stay ahead, but still rooted in performance; and our new positioning, 'partners for now and next', reflects that."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vice News to expand into seven countries

Vice News to expand into seven countries

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

Share
AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes

AOL UK to produce shows starring Richard Bacon, Tess Daly and Rochelle Humes

AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.

Share
Watch: David Beckham stars in new Haig Club ad

Watch: David Beckham stars in new Haig Club ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

Share

Get news by email