Arena Quantum to revamp its offering

Havas Media is repositioning its specialist digital media agency Arena Quantum to focus on digital business consultancy.

Dan Clays: the chief strategy officer of Arena Media, which is repositioning its digital agency Arena Quantum
Dan Clays: the chief strategy officer of Arena Media, which is repositioning its digital agency Arena Quantum

The agency has promoted Paul Bennett, its current director of e-commerce, to the role of managing director.

Arena Quantum will offer digital business services including bespoke technology build, content development and e-commerce strategy. It will also offer insight for Arena Media's clients that are using core digital media channels such as paid search, display and social media.

The change to Arena Quantum is part of a refresh of Arena Media's agency positioning. It includes the launch of a new tool called Architect, which incorporates behavioural economics into the planning process.

Dan Clays, Arena Media's chief strategy officer, said: "We are an agency restless to stay ahead, but still rooted in performance; and our new positioning, 'partners for now and next', reflects that."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.

Share
Attempts to revive Loaded fail, magazine to close after 21 years

Attempts to revive Loaded fail, magazine to close after 21 years

Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.

Share
Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.

Share

Get news by email