Arena Quantum to revamp its offering

Havas Media is repositioning its specialist digital media agency Arena Quantum to focus on digital business consultancy.

Dan Clays: the chief strategy officer of Arena Media, which is repositioning its digital agency Arena Quantum
Dan Clays: the chief strategy officer of Arena Media, which is repositioning its digital agency Arena Quantum

The agency has promoted Paul Bennett, its current director of e-commerce, to the role of managing director.

Arena Quantum will offer digital business services including bespoke technology build, content development and e-commerce strategy. It will also offer insight for Arena Media's clients that are using core digital media channels such as paid search, display and social media.

The change to Arena Quantum is part of a refresh of Arena Media's agency positioning. It includes the launch of a new tool called Architect, which incorporates behavioural economics into the planning process.

Dan Clays, Arena Media's chief strategy officer, said: "We are an agency restless to stay ahead, but still rooted in performance; and our new positioning, 'partners for now and next', reflects that."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email