Arena Quantum to revamp its offering

Havas Media is repositioning its specialist digital media agency Arena Quantum to focus on digital business consultancy.

Dan Clays: the chief strategy officer of Arena Media, which is repositioning its digital agency Arena Quantum
Dan Clays: the chief strategy officer of Arena Media, which is repositioning its digital agency Arena Quantum

The agency has promoted Paul Bennett, its current director of e-commerce, to the role of managing director.

Arena Quantum will offer digital business services including bespoke technology build, content development and e-commerce strategy. It will also offer insight for Arena Media's clients that are using core digital media channels such as paid search, display and social media.

The change to Arena Quantum is part of a refresh of Arena Media's agency positioning. It includes the launch of a new tool called Architect, which incorporates behavioural economics into the planning process.

Dan Clays, Arena Media's chief strategy officer, said: "We are an agency restless to stay ahead, but still rooted in performance; and our new positioning, 'partners for now and next', reflects that."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Paddy McGuinness joins Bauer Radio for Sunday morning show

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Share
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Share
Media: Why programmatic is an opportunity, not a threat
[Sponsored feature]

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Share

Get news by email