Appointment to view: The making of the Barnardo's 'life story' ad

BBH's Nick Gill and director Ringan Ledwidge offer an insight into the making of the new ad for children's charity Barnardo's.

The ad depicts five stages in the life of one man named Michael, who has been supported by Barnardo's through years of abuse and difficulty.

The campaign explains how the charity can help people from all walks of life.

The creative team behind the ad decided to use old-fashioned editing techniques to portray the changes in Michael's age rather than CGI technology.

Nick Gill, executive creative director at BBH said, "It's about people, it's about children, it's about a charity's fundamental belief that children with the toughest start in life can change, can be given a chance."

The film was shot by acclaimed director Ringan Ledwidge, who kick-started his career in 1999 by winning the Best Young Director accolade at Cannes.

Ledwidge shot the ad with hand-held cameras to create an intimate "home movie" effect.

See how the "life stories" ad is rated in Campaign's Work section.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Share
Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

Share
Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

Share

Get news by email