We7 hires marketer from Yo! Sushi

We7, the digital music service, has hired Yo! Sushi marketer Mark McCulloch as its first vice president of marketing as it builds awareness to its new internet radio positioning and international rollout.

Mark McCulloch: joins We7
Mark McCulloch: joins We7

McCulloch was head of marketing at the Japanese food restaurant chain Yo! Sushi for two years. Prior to this he held marketing roles at Barclaycard and Lastminute.com.

The Peter Gabriel-backed service, which is available in the UK and Ireland, is looking to expand in to other European markets, with Spain and Italy understood to be the next countries for launch.

In September this year, Marketing revealed We7 was relaunching to position itself as a "personal DJ", more akin to Pandora in the US than its rival Spotify and investing more in its ad-funded service.

Steve Purdham, chief executive of We7, said the company is aiming to attract younger audiences who do not want to pay for music.

This week it launched a three-week promotion for the Polydor girl band The Saturdays, creating radio stations for each member of the band to mark the launch of their new single 'My Heart Takes Over' and album 'On Your Radar' later this month (21 November).

Follow Sarah Shearman on Twitter @shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email