Eurostar appoints JCDecaux Airport to sell St Pancras International

JCDecaux Airport, the airport advertising media owner, has won a competitive tender to manage the sales of digital advertising in the Eurostar terminal at St Pancras International Station.

Eurostar: hires JCDecaux Airport for St Pancras task
Eurostar: hires JCDecaux Airport for St Pancras task

It will be the first time digital outdoor advertising has been available at the Eurostar terminal at St Pancras International since the high-speed service to mainland Europe moved to the station in 2007.

Under the five-year contract, JCDecaux Airport intends to install and sell advertising on 32 40-inch screens in the departures lounge of the Eurostar terminal and four 70-inch screens in the arrivals area.

JCDecaux already has the contract to sell outdoor advertising within the main St Pancras International Station.

James Cheesewright, chief financial officer for Eurostar International, said: "St Pancras International has been our iconic London home for four years and we are delighted to announce JCDecaux Airport as our first digital advertising supplier.

"We were impressed by JCDecaux's experience of working with other transport hubs and we’re confident that they’ll provide Eurostar passengers with well-designed advertising that will enhance the customer experience."

JCDecaux has already started to install the digital sites and expects them to be in situ by the end of 2011.

Julie France, managing director of JCDecaux Airport, said: "The Eurostar proposition will offer an important communication channel at a key international gateway. It will open up huge potential to engage desirable passengers in the run-up to the London 2012 Olympic Games and beyond.

"JCDecaux is uniquely well-placed to deliver this – we have strong relations with international clients and have successfully launched digital networks at major airport and rail terminals including Heathrow Terminal 5."

According to JCDecaux, over nine million passengers travelled on Eurostar in 2010 and a third of all passengers were travelling for business reasons.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

VR is dead, long live VR

VR is dead, long live VR

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

Share
The quirky, wonderful and eye-widening world of C2
[Sponsored feature]

The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...

Share
PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

PHD and MediaCom are the most shortlisted agencies in the 2016 Thinkbox TV Planning Awards, run with Campaign, which will be judged next week.

Share

Get news by email