Eurostar appoints JCDecaux Airport to sell St Pancras International

JCDecaux Airport, the airport advertising media owner, has won a competitive tender to manage the sales of digital advertising in the Eurostar terminal at St Pancras International Station.

Eurostar: hires JCDecaux Airport for St Pancras task
Eurostar: hires JCDecaux Airport for St Pancras task

It will be the first time digital outdoor advertising has been available at the Eurostar terminal at St Pancras International since the high-speed service to mainland Europe moved to the station in 2007.

Under the five-year contract, JCDecaux Airport intends to install and sell advertising on 32 40-inch screens in the departures lounge of the Eurostar terminal and four 70-inch screens in the arrivals area.

JCDecaux already has the contract to sell outdoor advertising within the main St Pancras International Station.

James Cheesewright, chief financial officer for Eurostar International, said: "St Pancras International has been our iconic London home for four years and we are delighted to announce JCDecaux Airport as our first digital advertising supplier.

"We were impressed by JCDecaux's experience of working with other transport hubs and we’re confident that they’ll provide Eurostar passengers with well-designed advertising that will enhance the customer experience."

JCDecaux has already started to install the digital sites and expects them to be in situ by the end of 2011.

Julie France, managing director of JCDecaux Airport, said: "The Eurostar proposition will offer an important communication channel at a key international gateway. It will open up huge potential to engage desirable passengers in the run-up to the London 2012 Olympic Games and beyond.

"JCDecaux is uniquely well-placed to deliver this – we have strong relations with international clients and have successfully launched digital networks at major airport and rail terminals including Heathrow Terminal 5."

According to JCDecaux, over nine million passengers travelled on Eurostar in 2010 and a third of all passengers were travelling for business reasons.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Daily Mirror publishes its own tits on Page 3

Daily Mirror publishes its own tits on Page 3

The Daily Mirror is responding to the publicity around its rival The Sun's Page 3 by publishing a "montage" of tits tomorrow.

Share
MailOnline posts record 199.4m global monthly browsers

MailOnline posts record 199.4m global monthly browsers

Monthly visitors to MailOnline, the world's biggest English-language newsbrand, hit new highs of 199.4 million browsers in December 2014, according to figures from the Audit Bureau of Circulations.

Share
John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role

John Brown Media, the content marketing agency, has appointed Rebekah Billingsley to the newly created role of head of digital and content strategy.

Share

Get news by email