Mirror biggest faller in September ABC

The Mirror Group Network of websites was the biggest faller in daily average users in September, a month in which all national newspapers suffered a fall in average daily users, according to the latest round of ABC figures.

Mirror: suffers a suffer a double digit fall on the previous month
Mirror: suffers a suffer a double digit fall on the previous month

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Traffic to Mirror Group Digital, which includes mirror.co.uk and 3am.co.uk, fell 15.34% to 606,268 in September, the only national newspaper website to suffer a double digit fall on the previous month.

But Mirror Group Network still remains a minnow compared to rival national newspaper websites.

Mail Online remained top dog in September, reporting 4,063,480 average daily users in the month, a fall of 7.74% on August.

Second placed Guardian.co.uk, published by Guardian News & Media, reported an average daily user number of 2,918,571 in September, down 4.59%.

Telegraph.co.uk fell back 7.25% to 1,994,145 on the previous month.

The Independent-owned Independent.co.uk, which plans to revamp its website this week, reported an average daily user number of 606,268, a fall of 15.34% on the previous month.

Year-on-year comparisons proved more positive reading for national newspapers.

Guardian.co.uk was up 44.78% on the year, Mail Online up 44.12%, Independent.co.uk up 21.99%, Mirror Group Digital up 11.58%, and Telegraph.co.uk up 18.65%.

Follow John Reynolds on Twitter  @johnreynolds10


League Tables

ABCe Results September 2011
  Sep-11 Month/ Year/year Sep-11
    month    
Online title Global Daily Daily % Daily % Global monthly
  Ave change change total
MailOnline  4,063,480 -7.74 52.17 44,426,898
guardian.co.uk  2,918,571 -4.59 43.17 32,116,211
Telegraph  1,994,145 -7.25 19.43 24,453,752
Mirror Group  606,268 -15.34 15.28 5,329,118
The Independent  658,113 -0.99 18.88 9,061,414

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