Jonathan Allan to annouce Channel 4 sales restructure

Jonathan Allan, sales director of Channel 4, will unveil a restructure of the Channel 4 commercial operation in the coming days, possibly as early as tomorrow (27 October).

Jonathan Allan: set to restructure the Channel 4 commercial operation
Jonathan Allan: set to restructure the Channel 4 commercial operation

The details of the restructure are unknown, but sources suggest it will affect all levels of the sales team, with changes to personnel and organisation expected.

As was first revealed in Campaign earlier this month, Allan brought in former ITV group commercial director Gary Digby as a consultant ahead of the TV trading season, following the departure of head of airtime sales Mick Perry.

Allan joined Channel 4 last month after being hired by chief executive David Abraham from Omnicom media agency OMD UK, where he was managing director.

He replaced Channel 4 stalwart Andy Barnes, who in April announced he was leaving to become a consultant.

Prior to Allan joing Channel 4, the broadcaster has had some difficulties this year, suffering from the after effect of a tough trading season last autumn and a dispute over terms in the ad sales contract the broadcaster signed with UKTV.

Digby's appointment has been seen as bringing some welcome commercial klout ahead of what could be an equally tough trading season ahead.

Last year, Barnes brought in management consultants Boston Consulting Group to conduct a review of the commercial team and restructured the team into multidisciplinary agency-facing teams.

Perry was brought in to cover the responsibilities of former head of agency sales Matt Shreeve, who left Channel 4 in April 2010

Channel 4 declined to comment.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email