Aegis to acquire leading Dutch media independent

Kobalt, the largest independent media planning and buying agency in The Netherlands and one-time Heineken investment, is to be acquired by Aegis for an undisclosed sum.

Aegis: acquires Kobalt media agency in the Netherlands
Aegis: acquires Kobalt media agency in the Netherlands

Kobalt is a full-service media agency and has more than 40 local clients, including C&A, Perfetti Van Melle and Delta Lloyd Ohra.

The move will bulk up Aegis' presence in the Netherlands, which is led by chief executive Julius Minaar.

Kobalt was established in 1974 by the supermarket chain Ahold and the retailer Vendex.

In 1997, three more Dutch advertisers, Heineken, ABN Amro and the Dutch department store group Kom Beijenkorf Beheer, bought into the agency.

Aegis was expected to bid for the agency in 2007, as were Omnicom and Havas, but it was sold to Netherlands-based Thieme GrafiMedia Groep in a surprise deal.

Aegis has signed the acquisition agreement with DHG Holding.

Marco Geeratz, CEO of Kobalt, said: "We are excited to be joining the Aegis Media network and we are confident this agreement will be the catalyst to extend our digital capabilities by servicing existing as well as new clients."

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Barnaby Rothwell

My Media Week: Barnaby Rothwell

This week, Barnaby Rothwell, promotions director, UK & EMEA at Disneymedia+, focuses on a major collaboration with Sky and Pixar, the ongoing 'Star Wars Rebels' promotion and sorting wedding pics

Share
Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share

Get news by email