BBC Worldwide appoints Channel 4 for VoD sales

BBC Worldwide, the commercial arm of the BBC, has appointed Channel 4's sales team to sell advertising against its content on Virgin Media's video-on-demand platform.

Channel 4: appointed by BBC Worldwide for its VoD advertising sales
Channel 4: appointed by BBC Worldwide for its VoD advertising sales

The deal is the second contract Channel 4 has picked up in this week, as it follows the announcement that it had won the contract to sell the advertising on the factual channel PBS when it launches on 1 November.

Channel 4 has traditionally only sold advertising against its own channels, but last year, it won the contract to sell advertising against UKTV's portfolio of 10 channels, websites and on-demand offering.

BBC Worldwide is able to sell advertising against BBC programming after it has been broadcast and been available on iPlayer, but has not placed advertising against its content on the Virgin Media platform before.

Errol Baran, head of online sales, Channel 4, said: "This is a prestigious account for Channel 4 Sales to be awarded, and the representation will further strengthen Channel 4's position as the UK's premier VoD sales house and the default home for ad sales around great British content."

Channel 4 Sales will start selling ads against the programming in December. BBC Worldwide programming is available on other ad-funded digital platforms in the UK, including MSN, Blinkbox and Google’s YouTube.

Virgin Media launched its new TiVo set top box earlier this year and the interface allows Virgin Media to sell ads within the TiVo homepage, which can link through to video content or to more information about the brand.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Jazz FM's Richard Wheatly dies aged 69

Jazz FM's Richard Wheatly dies aged 69

Richard Wheatly, the Jazz FM chairman who died last week, was a "maverick" driven by an "entrepreneurial passion and a deep love of jazz".

Share
Vice partners with Mind for 'empowering' mental health guide

Vice partners with Mind for 'empowering' mental health guide

Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health.

Share
Labour Party winning social media election battle

Labour Party winning social media election battle

The Labour Party is winning the social media election battle with its policymakers broadcast nearly double the number of posts as Conservatives, according to new analysis by social media monitoring platform, Yatterbox.

Share

Get news by email