Miroma appoints former GMTV sales head Poole as managing partner

Former GMTV sales and marketing director Simon Poole has joined barter company Miroma, reporting to Graham Duff, the company's managing director for UK and Europe.

Graham Duff: managing director for UK and Europe at Miroma
Graham Duff: managing director for UK and Europe at Miroma

He will join trading team leaders Danny Lloyd and Paul Mann who have also been named managing partners, as part of a management restructure focusing on Miroma’s expansion in the UK.

Poole, who joins Miroma in November, left ITV-owned GMTV earlier this year. Prior to joining GMTV, Poole was associate director at CIA media.

In addition to Duff, the triumvirate will "spearhead the company’s strategic aim of establishing corporate barter as an integral part of the marketing mix, delivering consistent value for advertisers, media owners and agency partners", according to Miroma.

Duff said: "Our phenomenal growth shows no sign of abating and I am determined that we continue to accelerate our ability to deliver to all our existing and potential advertiser, agency and media owner customers.

"Simon's strong track record in delivering pro-active, innovative and collaborative business solutions will further enhance the great strides made to date by all the team at Miroma. I'm delighted to be able to recognise Danny and Paul's contributions to our progress with their well-deserved promotions."

Poole added: "I am delighted to be joining a truly innovative company and am looking forward immensely to the challenge of helping drive Miroma's continued growth."

In June, Duff, the former EMEA president for Interpublic's Mediabrands division joined Miroma following 18 months' sabbatical.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum has hired the MediaCom managing partner Jem Lloyd-Williams to the newly created role of executive director, product.

Share
The Times releases Unquiet Film about Syria kidnapping

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

Share
Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.

Share

Get news by email