Virgin Media plays up 'British heritage' with new logo

Virgin Media has unveiled a new brand identity incorporating the Union Jack flag, as it seeks to match what it sees as a national mood of patriotism coming in 2012.

Virgin Media: new logo aims to evoke company's British heritage
Virgin Media: new logo aims to evoke company's British heritage

It has created a new logo with the blue, white and red flag, combined with the original red infinity symbol Virgin logo.

The logo, created by Start JudgeGill, will be unveiled in a new TV ad arriving this weekend, promoting the company's next-generation TV service TiVo.

Jeff Dodds, executive director of brand and marketing communications, said: "At Virgin Media, we're extremely proud of our British heritage and wanted to find a way to symbolically remind people about all the fantastic things about our nation.

"With Britain celebrating the Queen's Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British."

Virgin Media is currently reviewing its £36m advertising business.

Follow Sarah Shearman on Twitter @shearmans


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email