Total Media promotes Thomas Laranjo to managing director

Total Media has appointed Thomas Laranjo, a partner at the agency, as its managing director.

Thomas Laranjo: appointed managing director at Total Media
Thomas Laranjo: appointed managing director at Total Media

Laranjo, who joined the media agency seven years ago as an account manager, becomes Total Media's second managing director, after founding MD Mike Sell became executive chairman.

Laranjo was promoted to head of international media for the agency in 2008, before becoming a board member and partner in 2009.

He will be responsible for growing the agency's presence through client services and personnel development, reporting jointly to Sell and chief executive officer Guy Sellers.

Sellers said: "In the last few years, we have made some massive changes to the agency. We expanded our services to include business insight and social media and recently moved into PR.

"We now offer the complete range of media services from paid to earned. Tom has been a key driver in this evolution, showing terrific understanding and leadership. He will continue to head innovation and delivery."

Laranjo said: "My aim is to get Total Media recognised as the undisputed, leading media independent in the UK.

"Our measure of success is not agency size. Our measure of success is the type of work we deliver for our clients, and that means nurturing smart people, generating winning ideas and engaging with our clients in partnership. We have been very timid about our achievements and it's time to shout about them."

Total Media recently won the media business for the RSPCA's Freedom Food scheme.

Follow @Sophie_Maden on Twitter

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email