Xaxis builds out advertiser offering

WPP DSP Xaxis has introduced the ability for brands to deliver targeted video ads to global audiences at scale across a range of high quality media properties and on a controlled frequency schedule.

Xaxis builds out advertiser offering
Xaxis builds out advertiser offering
More than 20 publishers and networks including Sony Pictures Television, Auditude, WPP’s own 24/7 Real Media, Digital Broadcasting Group and Tidal TV have been incorporated into the platform.

The level of UK inventory Xaxis is offering is as yet unclear.

Xaxis offers the ability for advertisers to coordinate their video buys with other audience buying activity across display, social and mobile channels.

It claims the "unique advantages" of the new platform include universal frequency capping across all channels and deep measurement tools that allow brands to track both the direct impact of the video campaign as well as its attribution halo on other channels.

"For the first time ever, we're allowing advertisers to realize the same brand value that they get from a television campaign in the online video space," said Brian Lesser, CEO of Xaxis.

"By aggregating and standardizing the broadest range of high quality online video properties within a single, comprehensive platform, we offer brands the ability to design and run online video campaigns with the same type of consistency and precision that they use for their television ads."

Xaxis offers four different creative units that can be used singly or in combination, depending upon campaign goals. These include pre-roll/mid-roll video ads, branded content that can be syndicated and promoted, a multiple choice ad format, which allows consumer to select the ad, model or product that most interests them, and a unit encouraging social sharing.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email