Northcliffe Media partners with Trinity Mirror for regional sales

Northcliffe Media, home to 113 regional newspapers, is forging a joint partnership with Trinity Mirror's Regionals sales house, AMRA, to create a commercial proposition that encompasses more than 260 titles, including nine of the 10 biggest regional paid-for in the UK.

Northcliffe Media partners with Trinity Mirror for regional sales
Northcliffe Media partners with Trinity Mirror for regional sales

Under the new arrangement, AMRA, Trinity Mirror Regionals' sales house representing more than 160 titles, will become a joint operating partnership between the two regional publishers from April 2012.

The move will bring an end to Northcliffe's relationship with third party sales house Mediaforce, which it has held since the start of January 2009.

When the relationship ends after the first quarter of 2011, National Classified advertising will be sold through Associated News & Media’s London Classified team, controlled by Martin Smith.

This team currently support Metro, London Evening Standard and Northcliffe Recruitment.

Steve Auckland, group managing director of Northcliffe Media, admitted that while Northcliffe's relationship with Mediaforce had been "excellent", it could not fulfil the geographical platform promised by a combined Trinity Mirror Regionals/Northcliffe package. 

The joint partnership approach with Trinity's regional division, led by Georgina Harvey, was said to be "too compelling" to turn down.

Auckland said: "While our teams will miss the Mediaforce team, we are really excited at the prospect of gaining advertising revenue through this new arrangement."

The new sales partnership represents a significant move for regional newspapers, paving the way for economies of scale as well as the opportunity to offer a more comprehensive regional sell to the market.

Follow Arif Durrani on Twitter: @DurraniMix

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email