RSPCA's Freedom Food appoints Total Media

Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed Total Media to handle the planning and buying for its first media push.

RSPCA: appoints Total Media to Freedom Food account
RSPCA: appoints Total Media to Freedom Food account

The Freedom Food scheme is backed by retailers including Sainsbury's, specialist online retailers, independent stores and National Trust farm shops.

Pedro Martins, director at Total Media, said: "The not-for-profit sector is naturally cautious about how it spends its limited resources and we are only too pleased to demonstrate that a smart media planning and buying strategy can be both impactful and inexpensive."

As part of the media plan, Total Media has booked offline and online display advertising over a four week period in Take a Break, What's on TV, Pick me Up, Chat and TV Choice.

The group will also work with digital ad agencies Rocket Fuel, MexAd and Crimtan.

Total Media's not-for-profit clients include the Smile Train, The Brooke Animal Hospital and The Woodland Trust.

The RSPCA is currently reviewing its £6m media business.

Follow @Sophie_Maden on Twitter

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email