Channel 4 to sponsor Guardian iPad app

The Guardian has signed up Channel 4 to sponsor its forthcoming iPad app.

Guardian: announces the soon-to-launch iPad edition
Guardian: announces the soon-to-launch iPad edition

The app does not yet have a launch date but is expected to be released this month and will be sponsored by Channel 4 for six months. The deal was brokered by OMD.

It will be priced at £9.99 per month, but will be free for three months after launch, then free for the first week to new users. All six and seven-day print subscribers will have free access to the app.

In a Guardian video previewing the app, Guardian editor Alan Rusbridger said the newspaper's journalists will "not be scrambling to update it every minute or hour, we'll do that on the browser" which will be the place for readers to view live blogging. The app will be a "different type of read, more reflective", he said.

Mark Porter, design consultant on the Guardian's iPad project, said the paper had been grappling with how to translate the paper's "hierarchy of information" onto the app in an appropriate way.

Porter said the app would feature advertising, which will be clearly separate from news stories resembling the print edition but more interactive.

Follow @SaraKimberley on Twitter

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email