Channel 4 to sponsor Guardian iPad app

The Guardian has signed up Channel 4 to sponsor its forthcoming iPad app.

Guardian: announces the soon-to-launch iPad edition
Guardian: announces the soon-to-launch iPad edition

The app does not yet have a launch date but is expected to be released this month and will be sponsored by Channel 4 for six months. The deal was brokered by OMD.

It will be priced at £9.99 per month, but will be free for three months after launch, then free for the first week to new users. All six and seven-day print subscribers will have free access to the app.

In a Guardian video previewing the app, Guardian editor Alan Rusbridger said the newspaper's journalists will "not be scrambling to update it every minute or hour, we'll do that on the browser" which will be the place for readers to view live blogging. The app will be a "different type of read, more reflective", he said.

Mark Porter, design consultant on the Guardian's iPad project, said the paper had been grappling with how to translate the paper's "hierarchy of information" onto the app in an appropriate way.

Porter said the app would feature advertising, which will be clearly separate from news stories resembling the print edition but more interactive.

Follow @SaraKimberley on Twitter

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Telegraph Media Group posts a pre-tax profit of £45.7m

Telegraph Media Group posts a pre-tax profit of £45.7m

The Telegraph Media Group has reported pre-tax profit of £45.7 million for the 52 weeks to 28th December 2014, down from £57 million the year before.

Share
Campaign Viral Chat: Pizza Hut spoof takes top spot

Campaign Viral Chat: Pizza Hut spoof takes top spot

Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.

Share
Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.

Share

Get news by email