IPC appoints new head of digital strategy for men's portfolio

IPC Inspire, the men's division of IPC Media, has appointed Haymarket Business Media's Matthew Gerry in the new role of digital strategy director.

Matthew Gerry: moves to IPC Inspire
Matthew Gerry: moves to IPC Inspire

Gerry, who is currently the digital strategy director for Haymarket Business Media – the publisher of Media Week and Brand Republic – will drive the business strategy across IPC titles including Nuts and NME. He will report to Inspire managing director Paul Williams.

Gerry joined Haymarket in 2006 as online publisher for the medical division and became online publisher for Haymarket Business Media's Brand Republic group a year later. He was made digital strategy director for Haymarket Business Media in 2010 and is also the current chair of the Association of Online Publishers' business-to-business committee.

Prior to joining Haymarket, he was head of eMedia at VNU Business Publications.

Williams said: "I'm delighted to appoint someone of Matthew's calibre and experience to this important role. It's an exciting time for Inspire in the digital space with lots of initiatives having been launched in the past year and with many more in the pipeline.

"Matthew is the perfect choice to work alongside our publishing directors to define and develop the online strategies for the various markets that Inspire serves."

In July this year, IPC appointed Mike Newcombe to the newly created role of head of mobile advertising.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching".

Share
Thriving digital listening opens up new opportunities

Thriving digital listening opens up new opportunities

As this week's Rajar figures highlight digital listening hours are at an all-time high, up 6.4% (yoy), Simon Kilby, head of marketplace at Bauer Media, points to new commercial opportunities.

Share
Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror considers appeal of £1.2m phone-hacking charges

Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.

Share

Get news by email