Appointment to View: Behind the scenes of the Times Plus campaign

The Times recently commissioned four artists to create images for a print campaign to promote it's Plus subscription package. Here's a look at the artists in action.

Earlier this year, the Times ran an ad on mytimesplus.com asking members to submit a photo and details about their favourite benefits of being a times+ member.

The News International-owned newspaper invited shortlisted readers to a casting with photographer Hamish Brown. Once the four readers were picked, an artist was matched to them, tasked with creating a piece of art based on their personality and favourite benefits.

Artist Brian Grimwood illustrated tea crates for reader Zoe King, Sue Blackwell created a paper hanging for Jane Pane, Simon Spillsbury painted canvases for John Backer and Amy Harris created paper hangings for Chantelle Osili.

They used techniques, such as canvas painting, creative and expressive art and objects to portray the different elements of the individual readers, inspired by their interests and experiences.

The aim of the campaign was to promote the offers available to Times Plus subscribers. It was created by CHI & Partners and launched in July. The campaign ran in News International titles, across the iPad editions and online.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin Media ad starring Usain Bolt banned

Virgin Media ad starring Usain Bolt banned

A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.

Share
My Media Week: Robin Clarke

My Media Week: Robin Clarke

This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase - his son's first pair of football boots.

Share
Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

Share

Get news by email