Gregory appointed ad director at Telefonica

Shaun Gregory, the managing director of O2 Media, has been promoted to the new global role of director of advertising for its parent company, Telefónica.

Shaun Gregory: appointed as director of advertising at Telefónica
Shaun Gregory: appointed as director of advertising at Telefónica

Gregory, who joined O2 Media in early 2009, will work within the new Telefónica Digital division, which is headed by Matthew Key, the former chief executive of Telefónica O2 Europe.

His brief will be to develop a global strategy for advertising businesses across Telefónica, drawing on his experience at O2 in the UK, where he has helped the network to grow services such as O2 More, which provides offers from other brands to more than six million customers.

Sources close to Telefónica said that it has advertising businesses in more than 20 markets but wants to build momentum behind this as it moves from being a traditional telecommunications business into new channels.

Gregory, who was previously the chief executive of the mobile offers company Blyk and also held senior commercial positions at Telegraph Media Group and Emap, is expected to move to the Telefónica role later this month.

O2 Media is expected to replace Gregory. This week, it boosted its commercial team with the appointment of Andreas Nicolaou from Microsoft Advertising as the head of client strategy.

Nicolaou reports to Gary Cole, the commercial director of O2 Media and the former ITV online sales director.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

My Media Week: Robin Clarke

My Media Week: Robin Clarke

This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase - his son's first pair of football boots.

Share
Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

Share
Google responds to questions around online ad effectiveness

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

Share

Get news by email