Gregory appointed ad director at Telefonica

Shaun Gregory, the managing director of O2 Media, has been promoted to the new global role of director of advertising for its parent company, Telefónica.

Shaun Gregory: appointed as director of advertising at Telefónica
Shaun Gregory: appointed as director of advertising at Telefónica

Gregory, who joined O2 Media in early 2009, will work within the new Telefónica Digital division, which is headed by Matthew Key, the former chief executive of Telefónica O2 Europe.

His brief will be to develop a global strategy for advertising businesses across Telefónica, drawing on his experience at O2 in the UK, where he has helped the network to grow services such as O2 More, which provides offers from other brands to more than six million customers.

Sources close to Telefónica said that it has advertising businesses in more than 20 markets but wants to build momentum behind this as it moves from being a traditional telecommunications business into new channels.

Gregory, who was previously the chief executive of the mobile offers company Blyk and also held senior commercial positions at Telegraph Media Group and Emap, is expected to move to the Telefónica role later this month.

O2 Media is expected to replace Gregory. This week, it boosted its commercial team with the appointment of Andreas Nicolaou from Microsoft Advertising as the head of client strategy.

Nicolaou reports to Gary Cole, the commercial director of O2 Media and the former ITV online sales director.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Heart rebrand helps reach increase 20%

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Share
The Q2 Rajars show a high point for good old talk radio

The Q2 Rajars show a high point for good old talk radio

Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.

Share
Richard Dunmall: 'It's a good day for the future of the radio industry'

Richard Dunmall: 'It's a good day for the future of the radio industry'

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Share

Get news by email