International Herald Tribune introduces paid-for app subscription

The International Herald Tribune (IHT) has introduced a paid-for digital subscription for access to its Phone and iPad apps.

International Herald Tribune: introduces digital subscriptions
International Herald Tribune: introduces digital subscriptions

The IHT apps for the Apple iPhone or iPad provide news from the papers bureaux in Paris, Hong Kong and New York and include 19 sections, including international news, business, culture, sports and opinion, video, 'The Day in Pictures', and weather.

The iPad app for the IHT, the international version of The New York Times, also includes a six-day archive of the cartoons from the print edition and Business Navigator, a new section of advice and tips for business travellers to places such as Shanghai and Hong Kong.

Since the end of March NYTimes.com readers have been asked to subscribe to access more than 20 articles every month. Four weeks access to NYTimes.com costs $15.

From today it will cost $25 for four weeks full access to IHT apps for the iPad and iPhone and NYTimes.com, while access to the iPhone app and NYTimes.com or the IHT app for iPad costs $15 every four weeks.

Stephen Dunbar-Johnson, publisher of the IHT, said: "The IHT and The New York Times have a long and proud history of producing exceptional journalism that is worth paying for.

"Given the success of The New York Times digital subscription plan and the popularity of IHT subscriptions on e-readers, it was a straightforward decision for us to follow suit and create paid packages for our apps.

"Our readers are highly mobile and now they can engage with our content in an elegant, convenient format whenever they want and wherever they are in the world."

The IHT apps launched in October 2010.

Follow @MaisieMcCabe on Twitter

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email