William Hill to sponsor European football on ESPN

Betting company William Hill has signed up to sponsor the UK coverage of the Italian, Russian and Dutch premier leagues on sports broadcaster ESPN.

William Hill: sponsors European football on ESPN
William Hill: sponsors European football on ESPN

The deal, brokered through William Hill's retained media agency the7stars, will include live, delayed and highlights coverage with pre and end-break bumpers. The sponsorship also extends to ESPN's preview and review shows around the matches.

The betting company will also sponsor the broadcaster’s forthcoming mobile app for football news and information site, ESPNsoccernet.

William Hill will be integrated into the app with a "bet now" button enabling users to place bets on football action as it happens.

As part of the multi-platform deal, William Hill will also run display banners and rich-media ads online with ESPNsoccernet.

Alan Fagan, director advertising sales at ESPN Europe, Middle East and Africa (EMEA), said: "Our multi-platform coverage of Europe’s top football leagues is a popular part of the ESPN offering to fans and brands alike.

"Our agreement with William Hill, one of the UK's leading brands, reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate UK football fans across multiple screens."

Kristof Fahy, chief marketing officer at William Hill, said: "ESPN is one of the leading names in sports media and we're really looking forward to working with them. This multi-platform deal will enable us to promote our brand and services to millions of sports fans across the UK."

In January this year William Hill appointed Beattie McGuinness Bungay to handle its advertising account and briefed the agency to showcase a series of innovations planned for the coming year.

In 2010 the bookmaker introduced a campaign that used the strapline "I will," featuring football fans making promises to themselves.

Follow Mark Banham on Twitter @Banham72

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email